NEW YORK — Alexandra (Ali) Kavulich has been named General Manager of 360PR+ New York. As managing director, Kavulich (pictured) will take on a broader leadership role for the agency, overseeing clients, employee engagement and operations for 360’s New York office. Kavulich will report to 360PR+ partner and Executive Vice President Victoria Renwick. Kavulich will join other leaders in the 360PR+ family of agencies, including Rob Bratskeir, EVP General Manager of Three Cheers, and EVP General Manager Cynthia Ricco of CRC. Prior to 360PR+, Kavulich spent time at Octagon, where she led high-profile campaigns and events for luxury brands including Rolls-Royce Motor Cars North America.
BOSTON — Team Lewis has tapped Sam Mazzarelli to lead its Boston office. As the company’s senior vice president of consumer practice, Mazzarelli will help drive the global growth of wrap accounts. Mazzarelli will also be responsible for team mentoring, operations and business development. Mazzarelli joins Lewis after nine years as senior vice president of Weber Shandwick, where he led marketing programs for Nestlé brand portfolios including San Pellegrino, Perrier, Essentia and Toll House, among others.
SAN FRANCISCO — SutherlandGold Group has hired broadcast veteran Aditi Roy as head of content and strategy. Roy will focus on transforming the company’s executive communications offering into a cross-platform discipline that helps CEOs develop innovative and engaging stories. Roy is an Emmy Award-winning journalist with two decades of experience at outlets including NBC News, ABC News and CNBC.
BOSTON — PAN Communications has named Juliana Allen as executive vice president to lead the continued growth of the agency’s technology practice. Working with PAN’s technology practice leadership team, Allen will help refine the agency’s focus on enterprise technology, security and cloud offerings. She will also lead a group of dedicated employees. Allen joins PAN from Walker Sands through that company’s acquisition of March Communications, where she spent over 13 years working with clients including Sophos, Dynatrace, AspenTech, Interxion (now part of Digital Realty), Affectiva ( now SmartEye) and Softbank’s Aldebaran. .
SAN FRANCISCO — Bospar has named Jennifer Tolkachev as vice president. Tolkachev brings over 20 years of technology communication experience to Bospar. Some of its past clients include HP, Pioneer, Qualcomm, Netgear, QLogic, Conexant, Gainsight, and JFrog. Additionally, Tolkachev has worked in other industries such as retail/e-commerce, finance, healthcare, biotech, environment, education and human resources, giving him the perspective and relationships with media to build strong vertical programs to support sales teams and marketing efforts.
LOS ANGELES – Bubble Agency has appointed Peggy Blaze as an account manager based in its Los Angeles office. Blaze brings more than 20 years of B2B marketing expertise to this position. She spent nearly a decade as a member of the marketing team at Euphonix, a manufacturer of professional audio mixing consoles. Blaze joins InGear where she served as an Account Director, managing Pro AV accounts such as Biamp, Legrand AV and Yamaha UC for the past 12 years.