Payroll donations make missions possible for the Midlands Air Ambulance charity in the West Midlands


West Midlands employees have helped fund 34 rescue missions over the past year by donating their salaries to Midlands Air Ambulance Charity.

Midlands Air Ambulance Charity is urging more local West Midlands businesses to support its lifesaving work by signing up to its Payroll Giving scheme.

Payroll Giving empowers local CSR-focused businesses and their employees to make a big difference with a simple monthly commitment. It’s one of the easiest ways for corporate partners to support the charity’s pre-hospital emergency service.

By registering, employers can give their employees the opportunity to register and donate an amount of their monthly salary.

Concept Resourcing, a recruitment firm specializing in the recruitment of candidates in the engineering, IT and commercial sectors, has been supporting Midlands Air Ambulance Charity for several years through a payday donation and offers all its employees the choice to join the program. Employees can choose to donate £4 per month, which is taken directly from their salary, an additional £1 is also earned on this donation via income tax, increasing each employee’s donation by 4 £ to £5.

Chloe Swain, Human Resources Manager for Concept Resourcing, says, “As a company, we recognize how important it is to give back to our local community and we are strong supporters of this payroll donation program offered to our team.

“Midlands Air Ambulance Charity is a cause close to our hearts, we have witnessed their fantastic work and for this reason our employees are proud to give back to such an important cause.”

Pam Hodgetts, Head of Corporate Partnerships for Midlands Air Ambulance Charity, said: “Payroll Giving is such a simple and really effective way that businesses and employees can help support our essential rapid response service. This is a valuable source of long-term giving and allows participants to make simple, tax-efficient donations to help support our future rescue missions.


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