Summary of moves and mergers for October 1 –


welcome to Sportico‘s Transactions wire, a weekly recap of people, partnerships and purchases in the sports industry.


IGT appoints Joe Asher as president of sports betting

International Game Technology has announced that it has appointed Joe asher as president of sports betting, with immediate effect. Report to Enrico Drago, CEO of IGT Digital & Betting, Asher will lead the continued expansion of IGT PlaySports’ sports betting business into North American markets.

Asher joins IGT after having recently served as CEO of William Hill US. He held this position from 2012, when the company was founded, until it was sold to Caesars Entertainment Inc. in April 2021.

Playmaker appoints RedBird’s Nicole Musicco to board

Playmaker Capital Inc., a digital sports media company at the intersection of sports, betting and technology, has announced the appointment of Nicole Musicco to its board of directors, with immediate effect.

Musicco is a partner of RedBird Capital Partners, a private investment firm with $ 5 billion in assets under management focused on building high growth businesses in the sports, TMT, financial services and consumer sectors. . Among a large portfolio of sports-related assets, RedBird holds active investments in Fenway Sports Group and XFL. Prior to joining RedBird, Musicco spent over 16 years in a wide range of leadership roles with the Ontario Teachers’ Pension Plan.

Sophie Goldschmidt appointed President and CEO of Skiing and Snowboarding in the United States

US Ski & Snowboard has announced the appointment of Sophie goldschmidt as the organization’s next President and CEO. Goldschmidt will officially start on October 18, succeeding the current President and CEO Tiger Shaw. Goldschmidt will be moving from Los Angeles to Park City, Utah.

Goldschmidt was most recently CEO of the World Surf League. Previously, she held leadership positions at the National Basketball Association, Women’s Tennis Association, Rugby Football Union, Chime Sports Marketing, PGA European Tour and Adidas.

Jill Miller joins Excel Sports Management

Jill miller joined Excel Sports Management as Senior Vice President, Human Resources. Prior to Excel, Miller was the Head of People + Culture, US at H + K Strategies for 10 years. She will report to the Managing Partners of Excel and will be based in the New York office.

Tempus Ex Machina Appoints Sidhant Rao Head of Revenue and Partnerships

Tempus Ex Machina, a technology and data company for the sports and entertainment industry, strengthens its management team as a seasoned strategic executive Sidhant rao joined the tech startup.

Rao recently led Sports League Partnerships at Facebook, where he oversaw a team tasked with helping sports organizations leverage Facebook, Instagram, Messenger, and Oculus to connect and engage with the next generation of global sports fans. . Rao began his career with the NFL, where he was responsible for stadium finances, advice on team revenue optimization and strategic projects.

Tempus Ex Machina recently closed a Series B investment round led by Silver Lake, the global leader in technology investments, and Endeavor, a global entertainment, sports and content company. Existing investors Will Ventures, Andreessen Horowitz and General Catalyst also participated.

Former WNBA Star Marissa Coleman Joins Gaming Society as Vice President of Business Development

Marissa coleman joined Gaming Society as vice president of business development. In his role, Coleman will lead the company’s business development efforts, help foster strategic partnerships with sports betting and lead the “Bet on Women” program in partnership with the WNBPA. Gaming Society is a gamification and content platform co-founded by Kevin garnett and Jaymee messler which aims to make sports betting more inclusive and accessible.

TurnkeyZRG Hires Nzinga Shaw as President

ZRG announced the hiring of Nzinga “Zing” Shaw in dual roles. Shaw becomes the first president of TurnkeyZRG, a sports and entertainment talent recruiting company acquired by ZRG last year. In addition, Shaw will serve as Managing Director of parent company ZRG, Head of Inclusion and Diversity (internal) and Head of Global Practice of ZRG’s Diversity, Equity and inclusion (“DEI”) (external).

US Integrity appoints sports data scientist Chayka to advisory board

Meghan Chayka joined the board of directors of US Integrity. Chayka is the co-founder / co-CEO of Toronto-based Stathletes, which provides hockey data, analysis and insight to 22 leagues around the world. Chayka is also a data scientist in residence at the Rotman School of Management at the University of Toronto.

Endeavor Welcomes First Class of Impact Fellows

The William Morris Endeavor Impact Fellowship was created to provide talented and impact-conscious young people from under-represented backgrounds with a path to employment opportunities in the sports, entertainment and fashion industries. Seventeen fellows were hired for a two-year full-time program in WME, 160/90 and IMG, and received a moving allowance as they begin work in Los Angeles, Nashville and New York.


Qatar join F1 season ahead of 10-year deal starting in 2023

Qatar will join the Formula 1 calendar with an overnight race at Losail in November ahead of a 10-year deal starting in 2023. This year’s inaugural race fills a gap on the original schedule that was created when the Grand Prix d ‘ Australia has been canceled. The race is the forerunner of a newly signed 10-year agreement between Qatar and Formula 1 which will start in 2023. There will be no Qatar GP in 2022 as the country hosts the FIFA World Cup.

USL and Players Union announce CBA for 2021-2025 USL Championship

The United Soccer League and United Soccer League Players Association have reached a tentative agreement on a collective agreement for the USL Championship, pending ratification by the players’ association and the league’s board of directors. The USLPA and the USL Championship Board of Directors will vote separately on ratifying the agreement in the coming weeks.

Utah Jazz and Zoom sign agreement for live broadcast practices

Utah Jazz today announced a groundbreaking large-scale deal with Zoom to live stream the team’s practice on Saturday, October 2 to as many as 50,000 fans around the world. In addition to the game on the basketball court, the show will feature new design elements inside the training center as well as live interviews, pre-recorded reports and guest commentary.


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