Supplier Group Gains Momentum in Unique Workforce Recruitment and Training Effort


Organizers of a newly formed campaign to organize, fund and run long-term care staff recruitment, training and development programs hope their success will encourage other states to undertake similar efforts.

“We plan to bring in people who might not otherwise have considered careers in aging services,” said Jeannie Parker Martin, president and CEO of LeadingAge California. The group identified a current aggregate demand for 275,000 new healthcare workers in the state.

Parker Martin oversees Project Gateway-In, a first-of-its-kind three-year pipeline program that will actively promote, recruit, train and provide comprehensive services and retention incentives for thousands of new certified nursing assistants and care aides at home in California.

In June, LeadingAge California’s new Certified Health Care Aide and Home Health Care Aide Training and Development Program received a grant of more than $25 million from the Department of Health Access and Information. Cal HHS Healthcare.

During a LeadingAge coronavirus call on Monday with national members, Parker Martin said she hopes the group will also be able to tap more of the state’s $96.5 billion surplus, including part of it includes COVID relief funds appropriated by Congress in 2021. The $25 million grant came from that effort. She said she hopes provider groups in other states will be encouraged by their successes in raising support and funds for training and development programs for long-term care workers.

The group’s action plan has a “single goal” of identifying and bringing 16,000 new workers to the state over a 10-year period. Parker Martin said Gateway-In is the first training and development program of its kind in the country.

how they do

Parker Martin laid out the main elements of this document, the first of which was “aggressive” outreach.

“Through our Outreach Coordinators, we will work to connect with high school students and special population groups like refugees, settlement worker agencies, as well as tenured workers such as caregivers. at home – especially those interested in career advancement,” she added.

Other efforts include establishing high school internships in areas such as elder care and housing services at LeadingAge member providers. Other labor recruitment efforts may include training in areas such as empathy and disaster preparedness, free training, and “comprehensive comprehensive services” such as childcare, English, medical language training, and stipends for supplies and transportation for home health aides and certified nursing care. caregivers.

The group also plans to work with community colleges and universities to develop a certified health care aide and home care aide training program.

HCAI funds will be used to expand the development, training and retention programs for Certified Caregivers and Home Caregivers. For LeadingAge California, this includes adding 2,700 certified health care aides and home health aides to the workforce pipeline through training and placement.

“Existing pipeline development and training programs are insufficient to meet the growing demand for CNAs and HHAs,” said Meghan Rose, general counsel and director of government affairs for the association.

Aid to Aids

The program hopes to make progress by providing training, holistic supports and career development incentives for those entering or already in the field.

Earlier this week, the Centers for Medicare & Medicaid Services urged states to use their Medicaid programs to bolster the training and ongoing education of CNAs and other staff as the agency works to improve accountability. In a newsletter, CMS encouraged states to seek solutions to training and testing capacity issues in nursing facilities through collaboration with state public health departments.

NAHCA, the National Association of Health Care Assistants, said it was pleased to see CNA education and training as a priority and encouraged other states to do more to strengthen the pool of CNA workers. First line.

“We look forward to working with states to share our knowledge, experience and best practices in this area,” the organization said in a statement.

NAHCA has developed its own training and certification programs designed to educate CNAs, develop their skills, and integrate them into a clinical team. But the NAHCA also said states need to expand their training capacity — including online opportunities — to make it easier for CNAs to pursue education, testing and certification.


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