Vinco wins SHRM’s 2022 HR Tech Startup Competition


Vinco, an education technology company based in Monterrey, Mexico, has won the second edition of the SHRMLabs Better Workplaces Challenge Cup (BWCC). The announcement was made on June 14 during the SHRM Annual Conference & Expo 2022 in New Orleans.

SHRMLabs is the workplace innovation center and venture capital arm of the Society for Human Resource Management (SHRM). The competition aims to bridge the gap between companies that create workplace technologies and the end users of their products: HR professionals and their workforces.

“We would like to congratulate Vinco and all of the finalists for their ingenuity in the area of ​​human resources,” said Alex Alonso, SHRM-SCP, Chief Knowledge Officer at SHRM. “As the field of HR continues to evolve, we must be able to innovate and adapt to the new landscape. This competition has proven to be a win for connecting investors and inventors to promote creative solutions.”

Vinco co-founder and CEO Lissy Giacomán and three other BWCC finalists presented their final proposals at the conference to a panel of judges, including Cindy Eckert, entrepreneur and CEO of The Pink Ceiling, which invests in companies founded by women; and Kevin Harrington, an entrepreneur and Original Shark on the ABC television show “Shark Tank.”

Giacomán recently spoke with SHRM online about Vinco and how it improves the work and practice of human resources.

“Vinco serves as a bridge between employers looking to develop and retain their workforce, working adults seeking degrees, and educational institutions looking to foster their online enrollment,” he said. she declared. “We make it easy for HR teams to develop their employees at scale, and we do this by connecting their employees to more than 2,000 leading educational programs for working adults and providing personal coaches to help employees succeed. their education, while improving employee retention and productivity.”

Giacomán added that there are more educational programs available, especially online, but access to these programs is not equitable. “At Vinco, we strive to help historically underserved and undereducated populations, the operating base of businesses, connect to more and better educational opportunities and prepare the workforce for jobs. of the future,” she said.

Vinco received a cash prize of $50,000.

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The four finalists were selected from more than 150 initial submissions. The three-round competition kicked off with a virtual first 10 rounds starting in February. The top two startups from each of the first rounds advanced to the semi-finals in May. The 20 semi-finalists represented innovations in areas such as advantage utilization; diversity, equity and inclusion (DE&I); employee experience; hybrid and remote work; people analysis; and career development. In each round, the innovators presented themselves to a judging panel of HR practitioners and business leaders.

“Every year, I can’t help but be inspired by the next generation of innovators bringing skills to market,” said Guillermo Corea, CEO of SHRMLabs. “The solutions presented today have real impact, and we serve as a platform to make that effect even greater. Congratulations to all the competitors for their work.”

In addition to Vinco, SHRMLabs 2022 BWCC finalists included:

  • Automation Workz: An app that motivates frontline worker upskilling and retraining, based in Detroit.
  • Included: A platform that operationalizes and scales DE&I, based in Redmond, Wash.
  • Inclusivv: An engagement platform that facilitates conversations, based in Atlanta.

The application process for the Better Workplaces Challenge Cup 2023 competition will open later this year.


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